Cains First Nationwide Advert in The Times
18 November 2011
Cains Export Lager, the first premium British lager, is now
available on Morrisons supermarket shelves.
The historic Liverpool brewery's most popular lager, which was voted the 'Greatest Lager in the World' by GQ magazine, will be flying the flag for British lager in Morrisons stores up and down the country.
The award-winning lager, which has received a gold medal from the British Bottlers' Institute, has some prestigious celebrity fans - Quentin Tarantino was introduced to Cains Export Lager by legendary actor Samuel L Jackson while the pair were visiting Liverpool and the renowned director declared it to be 'awesome'.
Sudarghara Dusanj, Cains joint managing director, said: "Our new relationship with Morrisons is obviously a significant achievement for us and getting a nationwide listing like this means thousands more customers will get the chance to sample our Export Lager.
"Our premium British lager has always been one of our most popular products. With the Royal Wedding coming up shortly, it's great news that Brits can now easily pick up some Cains lager from their local supermarket to make sure their celebrations go with a swing."
Matthew Cain, beer and cider buyer from Morrisons said: "Morrisons makes a priority of offering our customers the widest choice of beers from UK producers. As the original premium British lager, Cains Export Lager will make a fantastic addition to our offering - we're delighted to be working with Cains to bring the very best of British to our stores."
Cains Export Lager, which is matured longer for a smoother taste, was served at the G20 meeting in 2009 and is also stocked at the Tate Modern London.
Cains Raisin beer, the UK's first ale brewed with raisins, is also listed at Morrisons. Cains also exports its beers to USA, China, Denmark, Switzerland and Republic of Ireland.